The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. The second section covers measurement approaches, and how to use and interpret key metrics.
The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields.Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. OL17433867W Page_number_confidence 89.06 Pages 258 Partner Innodata Pdf_module_version 0.0.19 Ppi 360 Rcs_key 24143 Republisher_date 20220906070535 Republisher_operator Republisher_time 360 Scandate 20220827200902 Scanner Scanningcenter cebu Scribe3_search_catalog isbn Scribe3_search_id 9780195573565 Tts_version 5.Summary : This book is for anyone with a brand.It is a book about future-proofing your brand's identity. Urn:oclc:record:1345571109 Foldoutcount 0 Identifier howbrandsgrowwha0000shar Identifier-ark ark:/13960/s2b4cpkz50r Invoice 1652 Isbn 9780195573565Ġ195573560 Lccn 2010285863 Ocr tesseract 5.2.0-1-gc42a Ocr_detected_lang en Ocr_detected_lang_conf 1.0000 Ocr_detected_script Latin Ocr_detected_script_conf 1.0000 Ocr_module_version 0.0.17 Ocr_parameters -l eng Old_pallet IA-WL-0000357 Openlibrary_edition Access-restricted-item true Addeddate 01:01:30 Autocrop_version 0.0.14_books-20220331-0.2 Bookplateleaf 0010 Boxid IA40678324 Camera USB PTP Class Camera Collection_set printdisabled External-identifier
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